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The plugging of the new Lions anthem at Cardiff was cringe-making stuff but it being sung at a time when the Millennium Stadium should really have been observing a respectful hush was crass beyond words.
The worry is not so much that someone came up with this cringe-making slogan, but that a higher authority presumably approved it and the resulting expense.
What follows is plenty of slapstick humour, the odd chuckle, way too much mushy stuff and some truly cringe-making moments.
Depending on your tastes, it was a golden moment in the history of British music or a cringe-making aural atrocity.
In another spectacularly cringe-making moment, a bronzed goddess warns through her pout: ‘This could rip two people apart.’
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